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Sara - Let Your Light Shine
Sara - Let Your Light Shine
Our Price: $129.99

Let Your Light Shine Sara believes in kindness and helping her friends and others.

She believes that by sharing her light, the world can be a better place.

Sara is an aspiring Vet-shionista - She loves fashion and she adores animals.

After she and her friends graduate. Sara will be sure to keep all animals in her care healthy and stylish!

Sara features very long blonde hair that comes well past her waist, with a long wrap around braid and light blue eyes.

Sara comes with her signature Let Your Light Shine shirt, along with her fabulous fashion denim jacket, the latest jeans and floral sneakers.

She’s totally posable. You go Sara!

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Hanna - Think Happy Thoughts
Hanna - Think Happy Thoughts
Our Price: $129.99

Think Happy Thoughts Hanna believes in Rainbows, Unicorns and Joy to the World.

She wants everyone to be deliriously happy.

She is certain that anything is possible with a Can-Do attitude!

Hanna wants to spread happiness through Dance. When she and her Friends are Dancing, they are able to rock the world in style!

Hanna features a dark wavy bob hairstyle and deep brown eyes.

She comes with her signature Think Happy Thoughts shirt, along with a cropped denim pagoda style fringed jacket, denim shorts, fishnet stockings, and pink fashion sneakers.

She is totally posable. Fashion freeze frame Hanna!

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Kayla - Be Confident
Kayla - Be Confident
Our Price: $129.99

Kayla - Be Confident believes in always being her best and doing her best and empowering her friends to do the same.

She is always on the go and has not met a sport she did not like. From soccer to tennis to gymnastics, Kayla does it all with fierceness and style. Kayla always goes for the gold.

After she and her friends graduate, Kayla wants to build a fashion empire.

She wants to express herself on the field and off the field as a world fashion icon.

Kayla features a long, curly pop pony tail and brown eyes.

She has a ruffled pink tunic, the latest ankle length skinny jeans and white flats.

She is totally poseable. Go for the win Kayla!

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Stella - Rock Star
Stella - Rock Star
Our Price: $129.99

Rock Star Stella believes in entertaining her friends and family through her electric personality and wicked sense of humor. She loves making people laugh out loud!

She believes she is meant to be a star and wants to use her imagination and creativity to bring her own style of music to the world.

When she and her friends graduate, Stella wants to enter a reality singing contest because she knows it is her destiny to win!

Stella features long red hair with blonde highlights and celestial green eyes.

Stella comes with her signature silver glitter Rock Star on a black t-shirt, along with a blue star cardigan and butterfly and flower applique jeans. Her boots sparkle and shine. Her double pom pom baker boy hat is all the rage!

She is totally posable. You rock Stella!

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Maya - Always Be Kind
Maya - Always Be Kind
Our Price: $129.99

Always Be Kind Maya believes in magical moments with big splashes of sparkles and glitter…… lots and lots of glitter!

Maya is authentic and kind. She is always on top of the latest trends and often starts her own!

After she and her friends graduate, Maya wants to host a fashion blog and be a huge influencer that reflects her style and individuality.

Maya features a long brown curly hairstyle with highlights and light browns eyes.

Maya comes with her signature Always Be Kind t-shirt, along with a furry pink jacket and paper bag skirt, leggings and the latest flower sneakers.

She is totally posable. Make magic Maya!

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Freida - Girl Power
Freida - Girl Power
Our Price: $129.99

Girl Power Freida wants to be a prominent TV personality someday!

She believes in female empowerment and humanitarian causes. Freida believes in equality for all, not matter how big or how small!!

Freida loves to read everything she can get her hands on. When she’s not ready, her hobby is cooking and baking for her family and friends.

When she and her friends graduate, she wants to become a reporter and travel the world shining light on the issues of health, education, and justice for all.

Freida features long dark brown hair that is pulled to the side in a long braid. She has beautiful deep eyes that have a fiery center.

She comes with her signature “Girl Power “t-shirt, along with a white motorcycle jacket, lavender and white stripe leggings, a purple tulle midi skirt that has subtle white polka dots, and silver high-top boots.

She’s totally posable

Shoot for the Stars Freida!
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Alex - Ride The Wave
Alex - Ride The Wave
Our Price: $129.99

Ride the Wave Alex is a surfer and entrepreneur. He spends his weekdays chasing the waves after school and working on his business, ‘Couch Surfer’. He came up with the idea when he noticed many beautiful surfboards were abandoned. He decided to give these boards a new lease of life by converting them into tables.

After he graduates, he wants to travel the world following big waves while honing his craft. Eventually, he wants to settle down on the coast and expand his business. Alex is passionate about saving our oceans from pollution and plastic waste.

Alex features medium blonde hair. He has beautiful hazel eyes and a sun-kissed complexion with freckles. He comes with his signature ‘Ride the Wave’ t-shirt, jeans, plaid flannel shirt, black knit cap, and sneakers.

Alex uses the Sara white skin tone.

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Kayla - Sweet Hearts
Kayla - Sweet Hearts
Our Price: $169.99
Sale Price: $139.00
Savings: $30.99

WEDNESDAY SALE

Edition: 100
Created: 2022


Kayla is dressing for the Valentine's Day charity ball in her beautiful red and white knee length outfit. Her dress has red glitter hearts all over the skirt trimmed in red satin. It features a heart shaped cut out that closes with 2 pearls in the back. The bodice is red with white trim around the neckline and a red bow at the waist.


The dress is fully lined with a double flounced tulle slip underneath.

The shoes are a tan patent leather flat ankle strap style featuring a red jewel surrounded by crystals that resemble a flower. She wears a two strand pearl necklace.

Her long wavy very dark brown hair comes down to the middle of her back which is pulled up in the front into a high-top pony tail at the crown of her head with wavy ringlets framing her face.

She also comes with a red satin hair bow accessory.

Sweet Hearts Kayla has brown eyes.

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By The Sea - Sara
By The Sea - Sara
Our Price: $169.99

Happily Ever After Store Exclusive
Edition: 125 Pieces

By the Sea - Sara dressed in a modern sailor costume.

Featuring light blue eyes and long blonde wavy hair (removable wig).

A cute octopus dolly included.


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By The Sea - Luca
By The Sea - Luca
Our Price: $169.99

Happily Ever After Store Exclusive
Edition: 125 Pieces

By the Sea - Luca dressed in a classic sailor costume with plaid pattern on collars, sleeves and his shorts.

There is a black lace layer around the outer edges of the collars. He has white socks with marine blue stripes and dark brown loafer shoes.

Featuring a light complexion with freckles and short red hair.

A cute starfish cute dolly included.



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Ruby Red Fashion Friends

Welcome to the World of Ruby Red Fashion Friends, where everything is possible!

Ruby Red Fashion Friends have the very latest in high quality fashions and accessories. They are ready for any adventure, love spending time together, but prefer to spend most of their time on the runway showing off the latest trends.

All dolls are 14.5 inches tall with articulated joints at the head, elbow, knee, and hip.

Will wear 15" Ruby Red Galleria Girls Of The Orient shoes!

Doll sculpts by Dianna Effner and Ruby Ho.